The agricultural machinery trade is changing. Simply selling machines is no longer enough – what’s needed are digital processes, comprehensive services, and customer-centric solutions. Dealers must realign strategically, technologically, and organizationally. A powerful Dealer Management System (DMS) is becoming a central success factor.

A DMS is more than just a management system – it connects sales, service, inventory, and customer management on a single platform. This transforms the dealer into a system partner for agriculture, capable of efficiently delivering customized end-to-end solutions around machinery, smart farming, and maintenance. Artificial Intelligence enhances process efficiency, simplifies operation, and supports informed decision-making.

Through digital processes such as online customer portals, telematics integration, and predictive maintenance, the DMS increases operational efficiency and customer transparency. At the same time, integrated CRM functionality strengthens customer loyalty – with targeted recommendations and service notifications across all digital and physical touchpoints.

New business models such as rental offerings, pay-per-use, or used machinery management can also be managed through it. Workshop processes become mobile and digital: field technicians work with tablets and access machine data directly.

In addition, the DMS provides all relevant key figures and dashboards for evaluating service performance, machine utilization, or customer behavior – a solid foundation for data-driven decision-making.

A DMS is not a nice-to-have, but the central tool for modern agricultural machinery dealers who want to move into the future digitally, efficiently, and with a customer focus.

proaxia solutions

One platform – all functions: ERP, CRM, and DMS on an SAP basis, intelligently connected with AI for seamless and efficient business processes.